Wednesday, July 1, 2015

Surf The SERP

Surf The SERP
Surf the SERP. SERPs Up! Netiquette rules. As a die hard surfer who really likes to let the waves roll over his back, catching good SERPs has always been exhilarating. 

Clicking the first link in a Search Engine Result Page (SERP) is amateur. When using the Google Search Engine it is often the product of paid advertising. Keywords with competition require a marketing department, paid Search Engine Optimization (SEO), and Pay Per Click (PPC) advertising to reach the top of Google. Bing (Yahoo) and Yandex have more organic results.

Relevancy rules organic SERPs. Paid search results are not necessarily irrelevant. They are deceptive as a business practice because Google claims to limit the efforts. In fact, Google's algorithm is the most manipulated.

Using a search engine is similar to surfing. The entire Internet is for that matter. Each search is similar to an ocean wave. Scrolling up and down the page is the slight movement we feel as the waves roll over our backs. Clicking a link is catching a wave.

The SERP is up when we receive relevant results from queries. To catch exhilarating waves surfers cannot catch the first one every time. Surfers should never catch the first wave because they will not have an opportunity to ride the best wave if there is nothing to judge it against. Click the right link for an awesome site.

David Chiles

Author A Function of Raya

David Paul Chiles Communications 

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Tuesday, June 30, 2015

Messaging


Messaging
Today is Texting Tuesday. A day when everything goes a-Twitter. This is the official Netiquette blog, so the rants by tweets by Brittany Spears and Iggy Azeala will be topics of the unofficial blog. I hope you get the message.

Messaging


Texting is messaging. Messaging is the activity of sending or receiving an electronic communication composed of characters, audio, picture, or video arranged to convey meaning. This includes the Short Messaging Service (SMS) with mobile phones, third party apps, websites, and specialized domains.

Twitter


Twitter is a messaging service. There is a mobile app and desktop version of the responsive website. This service sets the standard for online interaction. The Twitter Bootstrap style guide is the most popular front-end framework used in web design. The character limits set Netiquette standards as well. Many sites have copied their 140 character limit.

Snapchat


On the fringe of the messaging service industry is Snapchat. This app deletes messages after viewing. Hackers have a work around for the deleted pictures. However, it is widely popular app.

Facebook Messenger


An up and coming messaging service is Facebook Messenger. It was recently relaunched as a stand alone service. Not part of Facebook anymore.

The messaging 'space', industry, is beginning to get crowded. Competition is heating up. Download a new messaging app and text something good for Texting Tuesday.

David Chiles

Author A Function of Raya

David Paul Chiles Communications 

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Monday, June 29, 2015

Efficient Commerce

Efficient Commerce
The methods electronics assist commercial activity vary. Any transactional support or assistance from computers is electronic commerce. It's all NetiquetteEcommerce is the use of electronics to support commercial activity. For example, online coupons support Business to Consumer (B2C) commercial activity by providing incentive for performing transactions.


Efficient Commerce


Efficient Commerce is the maximum benefit received from a transaction with minimum investment. This definition works both ways. Buyers and sellers can use this efficiency principle to make Smart decisions. We just need the right information to assist us in the process.


Online Shopping


Online shopping gives new meaning to the phrase, "window shopping" because viewing a product in an electronic window is not shopping unless you plan to buy an item on that visit. Viewing a product online for possible purchase is e-commerce, but it is not online shopping.

A transaction is required for online shopping. The transaction does not have to be for legal tender. It can be for reward points or whatever. Something of value has to be exchanged for a good or service in order for online activity to be considered shopping.


Buy Now


According to these updated definitions, e-commerce and online shopping, we should all be happy to do business online. A television commercial is e-commerce, but it is not online shopping. The Internet enables us to efficiently watch commercials because we can perform online shopping as well. We better learn how to use it now. Buy Netiquette Books.


David Chiles

Author A Function of Raya

David Paul Chiles Publishing 

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Saturday, June 27, 2015

We Are Officially Developing Netiquette

We Are Officially Developing Netiquette
Happy Social Media Saturday! Recent sign-ups for the Netiquette forum have moved us forward to develop the entire site concurrently. 

The Newsletter is separate. It will no doubt become a paid subscription service once the limits of a Mail Chimp account are reached. According to projections this July will be the last free newsletter. 

Current subscribers will be 'Grandfathered' in. This edition hopes to set a new standard in edutainment. Hopefully, we can get a good conservative laugh out everyone on the list. 

The login feature for the site works with the forum. There are a few sign-ups. Theoretically, one sign-up makes NetworkEtiquette.net an official social media website. There are more. 

Netiquette is integrating social logins including Facebook, Google, and Twitter throughout the site. It will remain free. Login is optional. We have plans to test paid video through daily motion. Video broadcasts may be included in this months edition to set a high bar.

Social Media Saturday is my Netiquette day of the week. Many people spend Saturdays doing what they love. A Blackened Chicken Recipe was created from seasoned meat for my foodie Netiquette fun. The recipe was posted on Cucumber Town, a foodie social network. Pictures were posted including a shot on Instagram. 

It is an eco-friendly lifestyle. Join now!

As a reminder, we means everyone who uses the site. We are developing Netiquette together. It is the programmer side project of David Chiles and flagship site in the portfolio of David Paul Chiles Publishing.

David Chiles

Author A Function of Raya

David Paul Chiles Publishing 

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Thursday, June 25, 2015

Algorithm and Internet Opportunity

Algorithm and Internet Opportunity
I noticed a quote in an online article by someone in Barack Obama's campaign saying, 'algorithms will be regulated by the government one day'. It means that he was using an algorithm in an unethical way. Bad Netiquette. Stop that right there.

Algorithm and Internet Opportunity


Algorithms determine our online opportunities. Understanding them will give your more Internet opportunity. An Algorithm is a method of determining data rankings through calculations and other evaluation techniques which display results based on relevancy. An algorithm is a formula for ranking something.

Websites use them to engage users with relevant content. The Google algorithm is considered the best. Search engine websites have the most powerful algorithms. Social Media and e-commerce sites use them to determine consumer preferences in advertising.

Google


Google uses an algorithm to rank search results based on relevancy. Their search results are the most popular on the Internet. Google Adsense uses an algorithm to determine which ads to serve to viewers based on information from cookies. Google Plus uses them to suggest friends and fill in your news feed. Google uses algorithms in their portfolio of sites as a standard for all competing sites.

Search Engines


Search engines use an algorithm to calculate results. First a search engine sends bots all over the Internet to catalog websites. Then a keyword query uses the algorithm to return results from the cataloged websites. Search engines provide filters for narrowing down results.

Social Media


Facebook is the best example of a social media algorithm because it has the most accounts. More information provides better results. Facebook's algorithm has a name, Open Graph. The relevancy of Facebook and other social media websites is heavily determined by contacts and the information they share.

E-commerce


Internet retail websites use algorithms for everything from product searches to review rankings. New information is considered more relevant in sales. Products with useful reviews sell better. Cookies help determine purchasing habits as well as online interactions. Everything can be ranked to make us better customers.

These examples of algorithms were provided so that we know what we are missing when we perform a lazy search. Hopefully, it will encourage us to all practice Netiquette a little more. Search one more time. Reread every post to make sure the words you use do not reflect badly on your algorithmic ranking. You never know what your missing.

David Chiles

Author A Function of Raya

David Paul Chiles Publishing 

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Wednesday, June 24, 2015

Welcome To Web 4.0

Welcome To Web 4.0
Welcome to Web 4.0. It is all Netiquette. The use of Smart computers to engage customers with real information. This new generation of Internet electronics and the information they provide is the fourth generation of online analysis. We are finally getting Smart. No more stupid things. Violence is one of them.


Welcome To Web 4.0 


Smart is an acronym that stands for Self Monitoring Analysis and Reporting Technology. Things are computers among other things. Data is gathered from Monitoring. Analysis is done by algorithms. Reporting Technology is used to display the Information. Smart is a process of turning raw data into actionable information. It is good Netiquette.

Things are going to get real sensitive in the world. Sensors gather data. They monitor things. We have to put them everywhere you can think of. We took turns thinking of places to put them at an Intel Edison MeetUp last night night. 




Web 4.0 is more than mobile. It is municipal. Using big data to solve small problems is Smart. It is efficient. We are just getting started.


Web 1.0 - Static


The first website registered was Symbolics.com. It was definitely a symbolic gesture. It was Web 1.0, an informational website. Nothing interactive. Content for people to consume.


Web 2.0 - Interactive


The second generation of websites are social. Web logs, blogs, were invented during the second generation of the Internet. Forum sites became popular. Social Media websites are interactive. It is Web 2.0.


Web 3.0 - Mobile


The third generation of websites are mobile. The keyword is responsive. 'Mobile First' is the mantra. We reached the end of this era when Google changed their algorithm to prefer mobile websites. Mobile searches had already surpassed desktop searches when the algorithm was finally changed.


Web 4.0 - Smart


The fourth generation of websites are defined by the data they display. Hardware, wearables, and apps are monitoring and analyzing information for us. It is making us more efficient. Efficiency is Smart, Web 4.0.

Think of a problem. Solve it. Be Smart. Share your thoughts. We can all learn from each other. Everyone is monitoring everyone. No more holding back. Let us get all the information out in the open. It is going to be a 'web four point oh'.


David Chiles

Author A Function of Raya

David Paul Chiles Publishing 

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Monday, June 22, 2015

Smartwatch Reading

Smartwatch Reading
A Smartwatch reading is more than just checking the time. It is a matter of Netiquette. The reading is less than perfect information. Heart rate monitors are not always accurate. The screen is small. This class of products, wearable Smartwatches,  is something that we have been trying to make for a long time. They have been around in science fiction as long as anyone can remember. Web 4.0 is finally hear. 


Smartwatch Reading


Inspector Gadget's, cartoon, 'go go gadget' watch was my introduction to the concept of wearables as a child. A Smartwatch reading is an efficiency gauge to improve our existence. A Smartwatch is an electronic device worn on the wrist used to display date, time, and other Self Monitoring Analysis and Reporting Technology information. 

Smart information is helps improve our existence with biometric information analysis and display. The display is a Smartwatch reading. Checking the time on a Smartwatch is a reading because we use time to monitor our actions. Most people have a schedule.

A Smartwatch comes with all the same things as an Activity Tracker and more. They use a mobile Operating System (OS). Android and iOS provide OS's programmers can use to develop mobile apps for Smartwatches. They calculate Body Mass Index, read heart rates, and have call or text alerts synchronized to Smartphones. Wearables work with Smartphones.

A Smartwatch is in the wearable class of products because it is worn on the wrist. This is a new product in real life, irl, that has been around in cartoons and science fiction media for some time now. It takes a lot of beta testing and users to make good apps. My reading on Smartwatches is that the market is growing. It is Web 4.0.

David Chiles

Author A Function of Raya

David Paul Chiles Publishing 

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Sunday, June 21, 2015

Citizen Journalism

Citizen Journalism
The Egyptian revolution was an all seeing eye opening event in my life. It made Netiquette real because a new government was formed by it. Citizen journalism began with the event. It created the 'Arab Spring'. 

Citizen Journalism


A Citizen Journalist is person who disseminates information regarding a noteworthy event without expectation of payment or professional advancement. Citizen Journalism is an industry of eyewitness accounts, social media following and followers, friends and other contacts sharing information about events. It started with the Egyptian revolution.

Until the Arab Spring, a series of citizen journalist sparked revolutions, Egypt was thought of as a 'Black' country in my mind. It was so shocking for me to see people who looked just like me on Television that a blog was written requesting the resignation of their President. The Egyptian President resigned within hours. He said he, 'heard the voice of God'.

Citizen Journalism has turned everyone with a social media account into a news reporter. Those who witness news happen and report it are Citizen Journalist reporters in the field. Those who report news in their own words are Citizen Journalists as well. 

Citizen Journalism is a term that describes the content of social media created about newsworthy events. It takes more than just content for a writer to be a reporter. It takes an audience. Genuine interest in a story makes it more interesting.

YouTube is making Citizen Journalism a real industry in the same way the Arab Spring made Netiquette real in my mind. There is a new channel called the YouTube Newswire for verified eyewitness accounts.

Report all news. Share. The Information Age is about fixing problems and working out issues. Hackathons and meetups are asking participants to make apps that solve problems. They have to be reported first.

David Chiles

Author A Function of Raya

David Paul Chiles Publishing 

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Saturday, June 20, 2015

Posting Pictures Presents Privacy Problems

Posting Pictures Presents Privacy Problems
Posting pictures presents privacy problems for the subjects of photographs because authorization is elusive. Google jumped on the privacy bandwagon this week by announcing a new picture removal form they are developing. 


Posting Pictures Presents Privacy Problems



Privacy is a social matter. It is a matter of Netiquette whether or not to post the picture of another. Domains have a social duty to respect the privacy of participants. There is a right be forgotten as the 'European Union' has held. There is a right to teach good Netiquette as Asia has shown.

Respecting copyrights is a given. If a picture has a copyright on it there is some level of legal protection. Privacy is the 'right to be forgotten'. The right to teach Netiquette is freedom of speech. 

There are three good reasons we have a right to be forgotten, maturity, abuse, and unfair business practices. We mature as we age. Pictures we took in our past, distance or recent, may not reflect who we are. 

They are snapshots of one point in time. Life is organic. We are always growing. So, we, Digital Citizens, have a right to have pictures removed we do not want online for any reason based on the fact that we are organic beings who may have grown different from that experience.

Abuse is the most highly cited reason for posted picture privacy removal. Revenge is often noted in the release of intimate photos. Woman's rights are considered to be a major concern when dealing with privacy problems posting pictures.

Dishonest business people have been known to sell unauthorized photos. Blackmail is an illegal activity that is related to photographs. Celebrity photos are often hacked, then posted.

There are enough good reasons to allow picture removal request forms that many domains are doing it. Reddit, Twitter, Facebook, and Google all have similar policies. 

Authorization is the key to proper Netiquette with regard to posting pictures presenting privacy problems. There is no problem if the post is authorized. It does not matter in the court of cool whether or not the picture as authorized to be taken. If a person does not want a picture online, it is their right to have it removed. It is society at large's responsibility to teach people not to post or take inappropriate pictures.

David Chiles

Author A Function of Raya

David Paul Chiles Publishing 

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Friday, June 19, 2015

Wearables: Welcome To The New School

Wearables: Welcome To The New School
Wearables provide Smart information to be eco-friendly. A new class of products the Internet culture is happy to see. Prices are as cheap as can be. Mi Band is a cool new activity tracker by Xiaomi.

The Information Age uses Smart technology for efficiency as a 'school of thought' because new information has increased awareness about climate change. Wearable, is  an electronic device that can be worn to self monitor analyze and report information to the user. Smart is an acronym for Self Monitored Analysis and Reporting Technology. Thus, Wearables are Smart because they provide us analyzed data for efficiency.

A Fitness Tracker is a SMART electronic devices used to detect the level of physical activity by the user. Headphones, watches, and glasses are classes of smart electronics, currently defined as mobile.


Headphones became good Netiquette when Beats by Dr. Dre made them popular. There are Smart headphones. A principle of the wearable class of products is an eco-friendly lifestyle.


Eco-friendly includes healthy living, conservation, and co-operation for efficiency. Organic is living matter. Ecology means related to living matter. So, Eco-Friendly means helpful to people and the environment. We are living things and the environment is our ecology.


Wearables are a new class of product in an industry where the school of thought is lifestyle brand. Netiquette is an Internet lifestyle brand. We have to be Smart to be in a class of the 'New School'.

David Chiles

Author A Function of Raya

David Paul Chiles Publishing 

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