A brand has traditionally been recognized as a mark or insignia. I argue that the traditional definition has an inverse relationship with new media. Brands in the Information Age are the consumers who engage the content of the companies that sell the products and services. The products, logos, and other identifying marks represent the social relationships of the people who identify with them. Social media, mobile, and search allows consumers to choose products based on the activity of the online community. The brand becomes the digital relationships established by consumers because they represent the products.
Traditional methods of branding work, however, the balance in power of the relationship is changing. Companies benefit from good consumers who are digital citizens. Their online images reflect well on the products and services offered.
Building positive relationships is the basis of branding in new media. The engagement process between stakeholders provides competitive advantage in the Information Age. It is information about consumers that attracts good customers.
To build the Netiquette brand consumers have to know what to expect. You can expect blogs about the social aspects of digital relationships. The plan is to post less blogs with higher quality content and engagement. As I develop a schedule for Twitter it will be posted as well. Netiquette is being refined and turning into a side project. Informatization is growing into my career starting web design.
|8/1/2014||Friday||Netiquette Brand||Brand Definition|
|8/2/2014||Saturday||Social Media Saturday||Eco-Friendly|
|8/3/2014||Sunday||Social Media Sunday||Golden Rule|
|8/4/2014||Monday||Mobile Monday||Internet Etiquette|
|8/24/2014||Sunday||Social Media Sunday||Cooperation|
|8/30/2014||Sunday||Social Media Sunday||Family Friendly|