|From Friends with Real Benefits by Natalie Hollingshead|
Social networking similar to being a good friend or associate in real life (irl) engages others. Teachers are necessary. Someone taught me.
Introducing myself to everyone at events is one. It is engaging. It does not embrace everyone, which is a more advanced technique for high value markets, good friends. I am not giving everyone a hug.
- Find An Audience: Hashtags, pages, and groups provide topical audiences.
- Tell A Good Story: Make it personal. Reiterate audience feelings.Talk about someone else.
- Respond to feedback: A dialogue with an audience requires a statement response cycle.
In the article, Tips for Tagging Articles in Audience Optimization, best practices for reaching interested Facebook audiences are explained. This article highlights the fact that keywords do not always determine an audience. They may indicate influence.
Public figures should always be tagged. Facebook indicates there is a direct correlation between interests and tags in this case.
Indirect association is also encouraged. This is the most beneficial based on my experience. It can be somewhat of an art. Broad to narrow categories and associations are the suggested method of finding your audience.
In the blog post, 3 Key Strategies for How Companies Engage Customers Around Brand Stories, it shows how brands can make customers heros of a story for successful engagement.
The video below is a good example. A mother of a child with chronic allergies is the hero of the story. She uses Honest Company products, which help her child stay out of the emergency room. The customers needs for safe products is mentioned first.
Another way to bring other people into things we share is to include them in our words. 'We' instead of 'I'. In general, it is good writing to use 'I' as little as possible. We, our, and us are inclusive words that can be substituted for 'I' in some cases.
Dialogue is engaging. Responding to feedback is a great way to open up a dialogue with our contacts. It can lead to rewarding exchanges, larger audiences, and career advancement.
New things we learn are rewarding exchanges. Increases in views and likes are larger audiences. New clients or professional contacts are career advancement. Practice good Netiquette. Engage others in social media!
David Paul Chiles Communications
Barnes & Noble, Amazon, iTunes, Google Play, & Facebook
3 Key Strategies for How Companies Engage Customers Around Brand Stories
Tips for Tagging Articles in Audience Optimization