Everyone advertises their business and promotes themselves. Passive advertising and reasonable communication are acceptable in all circumstances. Passive advertising is telling someone what you do for a living. Self promotion is sharing good experiences.
Passive advertising for business and personal communication for people is proper Netiquette. There are rules for acceptable behavior online and offline. In real life (irl) there are rules against soliciting. Many people post signs in their homes that say, 'no soliciting'.
As a caveat, if you are around new people for more than 15 minutes and no one asks you what you do for a living, they are bad people. It is something I have learned from networking a lot.
Blatant Self Promotion (BSP) online is similar to soliciting irl. Most people do not want their homepages cluttered with requests to make a purchase. We want our homepages to be about an experience. Some advertising on a profile page is acceptable. It is like placing a sign in your yard. If there are a lot of signs people might think your crazy or just don't get it.
Netiquette Rules for Advertising & BSP
- It is proper Netiquette to post your profession in online profiles with a link to your site.
- It is proper Netiquette to refrain from posting product links for affiliate marketing in social media comments.
- It is proper Netiquette to qualify your social media posts with work experience and professional expertise.
- It is proper Netiquette to advertise your business if it is directly related to the content your commenting on.
- It is proper Netiquette to post all forms of advertising or promotion manually. Auto-posting promotions is spam.
These are a few rules I came up with as I employ a mobile first strategy for Netiquette. The Mobile site uses a WordPress theme that allows comments. I have received various types of comments. Honestly, the posts by professionals in Web Design are the ones I am most proud of, even though they are advertising. It is acknowledgement of my own skills. Advertising is not all bad.
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